Home > Services > Link Building

Link Building

Links are essential to a professional website optimization campaign. Building link popularity helps users reach the website from different destinations and the search engine spiders value it higher. More than simply a mass of links, inbound links must be carefully picked for ensuring quality and relevant sites only link to the website. Our SEO expert company can provide a complete service that will lead focused traffic to your website and have it rank higher in SERPs. The methods for building link popularity are several:

Mutual links between two websites are called reciprocal links. They ensure mutual traffic between both sites, in both directions. Such links must not only be many, but rather relevant in order to effectively increase the search result ranking.

Reciprocal can be overdone, a practice not favored by search engines. They can also direct to irrelevant and low quality websites, which will actually hurt the website’s ranking. Analyzing the right partners for reciprocal link exchanges, acquiring their consent, setting the links manually and ensuring the link remains active and valuable over time are all services provided by Dot Traffic in building your reciprocal links.

Alongside reciprocal links, building quality inbound links is an important SEM component. The strategy of establishing non-reciprocal links is in itself a part of organic optimization. In linking to your website, others acknowledge the value of your site as interesting or useful. Search engines realize this and hold in higher esteem websites with quality inbound links that are not reciprocated. Non-reciprocal links are most easily created via directory listings, better yet via topic-specific directory listings ensuring relevancy and quality targeted traffic. Dot Traffic will build your non-reciprocal links on the high ranking directories for maximum effect and update your website content with unique articles.

Links are more than just a means to generate traffic and high search results. It generates sales too. Dot Traffic will take your links to the far ends of the web by localizing them for specific target audiences.

© DotTraffic Ltd 2004. All Rights Reserved.